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COBRA BiO CELL Fairways Review

COBRA BiO CELL Fairways Review

COBRA BiO CELL Fairways Review: $219.99

Click HERE to buy a 2014 COBRA BiO CELL Fairway club NOW from 2nd Swing Golf.

Click HERE to buy a 2014 COBRA BiO CELL Fairway club NOW from 2nd Swing Golf.

In 2013, I felt COBRA made the biggest leap forward of all the major manufactures. The entire lineup was unique, fresh and performed amazing. And in 2014, the PUMA-held company kept its streak going.

 

 

 

The new COBRA BiO CELL Fairway continues the great progress made on its predecessor, the AMP CELL.

The new COBRA BiO CELL Fairway continues the great progress made on its predecessor, the AMP CELL.

The new COBRA BiO CELL Fairway is the next generation fairways set to replace the 2013 COBRA AMP CELL, which was a very successful fairway (COBRA doesn’t bother using the word “wood” anymore, which seems like an overdue move for all golf manufacturers. When’s the last time a modern, mainstream fairway “metal wood” actually was made of wood? At all? Thirty years? Forty?).

The following review describes in detail the positive and negatives of the 2014 COBRA BiO CELL Fairway.

Technology (9 out of 10)

COBRA enhanced the technology with its MyFly8 loft setting system, which features eight easily adjustable lofts to maximize distance, trajectory and optimize yardage gap. The COBRA BiO CELL 3-4 Fairway adjusts between 13 and 16.5 degrees.

 

In addition, the COBRA BiO CELL Fairway creates a square set-up every time thanks to COBRA’s new SmartPad technology as well. This nifty little feature keeps the face angle square at address, regardless of loft and with no additional adjustment.

Finally, all the new COBRA BiO CELLs have what its calling E9 Face Technology, where you can remove weight from the crown and clubface for a lower center of gravity (CG) and higher moment of inertia (MOI), while increasing the size of the sweet spot for more distance and forgiveness. COBRA did a nice job of improving on existing technology and I give COBRA extremely high marks for its technology.

 

The COBRA BiO CELL Fairway is one good lookin' club. The whole line sure isn't boring.

The COBRA BiO CELL Fairway is one good lookin’ club. The whole line sure isn’t boring.

Looks (9 out of 10) 

Since COBRA was bought by PUMA (both of whom evidently take every opportunity they can to eschew lower-case letters), they continue as a trend setter with a continuous fresh appearance. The men’s BiO CELL Fairway is available in blue, red, black, silver and orange while the women can choose from an aqua splash, beetroot purple or silver pearl clubhead.

Of course, COBRA can’t give you a boring black grip. Therefore, COBRA matches its own standard Winn Wrap grip with the appropriate color to match each clubhead. In comparison to COBRA’s 2013 line, the AMP CELL, the BiO CELL is slightly more shallow with a longer and flatter clubhead design. The BiO CELL also just looks really nice at address and rates in the looks department as nearly perfect for me.

 

Performance (7.5 out of 10)

I tested the COBRA BiO CELL adjustable 3-4 Fairway in the 13-, 14.5- and 15.5-degree positions with the stock Grafalloy Project X – PXv shaft in a stiff flex.

My testing occurred in two sessions; and the first day results were not very good. The second day yielded better results. The club had an average feeling with a D3 swing weight (C7 for women) and 60 gram shaft featuring a high kickpoint and mid torque.

The BiO CELL produced very straight shots, however, I had difficulty matching the playability and forgiveness each time. The COBRA BiO Cell Fairway averaged a piercing mid trajectory ball flight. While a lot of shots found the target, I had a difficult time dialing in with all my shots.

The 13-degree position created plenty of solid shots. The misses generally went left or turned into a bit of hook. The 14.5- and 15.5-degree positions created more consistent results.

Obviously, anytime you incorporate more loft, the club generally becomes a little more forgiving. Shots were more consistent and found the target more often. I really enjoyed teeing the ball up with the COBRA BiO CELL Fairway. Regardless of the degree, the club performed amazing as an alternative to a driver. The driver performed awesome off the tee and a little shaky off the deck. In addition, ball flight off the fairway and tee were really desirable.

With a little work, the COBRA BiO CELL could be a really great club that I rate a bit lower in the performance department compared to other areas.

Our critic loved the way the 2014 COBRA BiO CELLs line up but wasn't too impressed with its consistency during the performance stage.

Our critic loved the way the 2014 COBRA BiO CELLs line up but wasn’t too impressed with its consistency during the performance stage.

Final Thoughts (Overall: 8.4 out of 10)

COBRA took a huge step forward with the AMP Cell in 2013, however, in my opinion, the BiO CELL 3-4 Fairway was equal to the company’s own gauntlet with the AMP CELL launch. The newer club is packed with new technology and looks great. However, I just could not get the results I sought. In fact, the club sets up so well at address, I was actually shocked to find myself struggle to control it.

The COBRA BiO CELL Fairway is priced in line with the competition and in the same range as its predecessor, the AMP CELL.

Overall, I know the BiO CELL is a good club that will have reasonable success in 2014. While I won’t be putting it in my bag anytime soon, be sure to allow yourself a few swings with the COBRA BiO CELL if you are in the market for a new fairway.

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